The Beauty by Confidence campaign has a mission to instill a positive self-image in college women. Women are encouraged to say one positive statement about themselves every day. Women should embrace their physical characteristics and appreciate their bodies. The BBC campaign emphasizes the importance of a healthy self-esteem and a positive perspective on life. At the core of all these values is a highly appreciated group of women – mothers. The moms are the ones who teach and inspire their daughters to adopt this lifestyle. I asked a variety of moms, including CL’s CEO and founder, Shelly Redmond, how they bring the mission of Beauty by Confidence into their daughter’s lives.
Thank goodness, she understood “just eat healthy and exercise” was a great way to live. We talked about outward appearances more based on her classmates’ choices. – Mrs. Mellard
I remind them every day that they are beautiful, but most importantly, they are smart. Dream big-you can do anything you can dream. – Mrs. Loats
We always let them know that they were loved and that they were beautiful both inside and out. We tried to focus on positive inner qualities, such as kindness, honesty, high moral standards, instead of focusing on physical attributes. – Mrs. Mies
I think one thing I did raising my girls to have a positive self-image is to show them unconditional love. If they became unhappy about something with their bodies, I would point out that everyone had something they were unhappy about…whether they wanted to be taller, or shorter, or have more beautiful feet! Your point to say one positive statement about themselves every day is just like what I tried to do. I would help them focus on what made them so great! It could be their smile, their sense of humor, their creativity or their grace in caring for others. – Mrs. O’Grady
I think one thing we stress is that everyone is different in how they look and in their personalities. As long as you are doing things to try to stay healthy, that is more important than your body shape or size. As you pointed out, we try to remind them of their good qualities and remind them that it is what is on the inside that matters. – Mrs. Krause
One of the most important gifts I can give Mireille is the gift of being confident in who she is. I vowed to never, ever talk bad about myself. I vowed to love Mireille for the wonderful person she is. I vowed to every day tell her I love you, hug her, and tell her she is beautiful. As she gets older, I will leave her little notes saying the same. I will love how her hair may be a mess one day, and I will refuse to smooth it out. I will love how she will probably have red hair (it looks that way!), green eyes, and porcelain colored skin, and I will refuse to spray tan, dye her hair, or get her blue contacts to give her the barbie doll look. Today, I see little girls (and boys) not hugged or told how much they are loved and I see the damage it causes them. While I can’t protect Mireille from a ‘mean spirited’ comment like ginger kid, I can empower her to say, ‘I love my red hair’ and not think twice about it. – Shelly Redmond, CL CEO and founder
Moms know best. Learn from the pros and practice Beauty by Confidence every day. You possess beauty and talent that the world needs.
Maggie Young is a junior at the University of Kansas majoring in journalism. She hopes that the Beauty by Confidence campaign inspires girls to live with a positive self-image.