Five Cruelty-Free Make-up Brands We Tried This Week
December 13, 2015 | by


Even though top make-up brands advertise all things beauty, often times there’s an ugly side to the industry that the world doesn’t see. Humane Society International estimates that approximately 100,000-200,000 animals suffer and die just for cosmetics alone every year around the world. Since our furry friends matter, College Lifestyles™ has put together a list of beauty brands that are 100 percent cruelty-free and will still leave you looking and feeling fabulous.



For those that haven’t heard about LUSH, you’re in for a treat. LUSH Fresh Handmade Cosmetics is a beauty brand that uses all-natural, fresh ingredients that works wonders on the skin. At LUSH, they believe in buying ingredients only from companies that do not commission tests on animals. On their website it says, “Fighting animal testing should be more than a slogan; it needs to be a genuine practice.”

Their powerful message is just one of the great things about this brand. LUSH has everything from toners to bath bombs to body tints to vegan lipsticks. With 13 different shades, you can look chic while rocking these highly-pigmented, long-lasting colors made with a jojoba oil, rose wax and candelilla wax base that soften dry lips.

2. e.l.f.


E.l.f. Cosmetics operates under the belief that every woman should have the ability to wear high-quality beauty products that look fantastic without sacrificing her budget. This cruelty-free and affordable make-up brand sells tweezers that display the slogan “Fur Free,” in which they donate 50 percent of the proceeds from sales of these tweezers to PETA.

The beauty gurus at CL swear by e.l.f.’s Luxe Brush Collection because it is a perfect fit for any makeup kit. Since the brushes are ergonomically designed, they are soft on the skin and make product application smooth and effortless.

3. BH Cosmetics 


Leaping Bunny certified, BH Cosmetics supports the fight against animal testing with products essential for make-up lovers and beginners alike. Their motto off of their website states, “Looking beautiful and feeling fabulous go hand-in-hand, and we have the tools to help you do both.”

As seen in major magazines like InStyle and Seventeen, BH Cosmetics’ products “Keep the party going all year long,” as said in Seventeen’s January 2015 issue. If you’re looking for shadows that pop, treat yourself to the Wild & Free Eyeshadow Palette as an early Christmas present.

4. Physicians Formula 


Dermatologist recommended, Physicians Formula products are hypoallergenic, fragrance-free, paraben-free, gluten-free, oil-free and just about clear of anything and everything you wouldn’t want to put on your skin.

For those of you that are known to have sensitive skin, these innovative products are just what you’ll need. One of our favorite products from PF is the Shimmer Strips Custom Bronzer, Blush and Eyeshadow. The three-in-one combo has a silky smooth texture that will leave the skin looking radiant. Use all over the face as a bronzer, sweep over cheeks as a blush or use each individual shade as eye shadow!

5. RMS Beauty 


This makeup brand is especially unique because it was created by a woman that had to reevaluate her makeup routine due to a serious health issue. Rose-Marie Swift, a make-up artist who has worked with some of the top fashion photographers in the world, learned that her blood contained toxic levels of heavy metals due to the contributing factor that was cosmetics.

After years of regaining her strength and health, Swift wanted to help other women claim their right to healthy beauty and so she created RMS Beauty, her line of organic color cosmetics. With best-sellers like the “un” cover-up concealer in five different shades and the buriti bronzer made with organic materials from the palm trees of Brazil, this beauty brand takes the (gluten-free) cake.

So fellow animal lovers, that’s all that the beauty gurus have for you on this week’s tip on cruelty-free make-up brands. Make sure to check out more articles on how to judge the best products/brands for your skin tone and type.

Five Fall Lipstick Shades We Tried This Week

The Best Blush for Your Skin Tone

All About e.l.f.


Polyvore sets by Katie Spoleti. 

About Author

Katie Spoleti is a junior at Hofstra University. She is a journalism major with a minor in Fine Arts. Katie is a motivated, eager, and optimistic student who knows that no dream is too big to achieve. As for her dreams, she aspires to be a writer for a magazine that advocates for women empowerment and natural beauty. You can follow her on Twitter at @kdonkk. To learn more about fashion and beauty, be sure to follow College Lifestyles™ on Facebook, Pinterest and on Twitter at @collegelifestyl.

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